Wiip Systems

November 27th, 2012
Android grabbed 75 percent of smartphone market in Q3

Android continues to top list after list when it comes to the smartphone market share. According to the IDC's Worldwide Mobile Phone Tracker quarterly report, Google's mobile operating system accounts for 75 percent of the international smartphone market share. In plainer terms, that means three out of four smartphones out there run on Android.

Getting down to the nitty-gritty, approximately 136 million Android-based smartphone units shipped worldwide during the September quarter. IDC noted that Samsung was the primary leader in this regard, but pointed out that it slipped in comparison to some other OEM partners.

Apple made its way into a very distant second place with 14.9 percent of the market share and 26.9 million units shipped.

There are certainly a few reason why Apple is so far behind on a global (and domestic) level.

For one, there are simply many more Android-based smartphone models with more pricing and contract options worldwide than there are for the iPhone.

Second, it's worth remembering that the iPhone 5 debuted in September, so numbers for Apple could be higher at the end of the fourth quarter -- but don't expect iOS to overtake Android anytime soon.

One extra highlight from the Q3 IDC report is Windows Phone 7/Windows Mobile.

Even ahead of the major release earlier this week, this OS saw a 140 percent positive point change on an annual basis, compared to 57.3 percent for iOS and 91.5 percent for Android.

Windows was also the only member of the top five mobile operating systems aside from Android and iOS to see positive market share changes. Both BlackBerry and Symbian, which placed ahead of Windows, dropped by 34.7 percent and 77.3 percent respectively.